In 2016, Tulane University launched the ByWater Institute with a clear vision: to lead the innovation of water research using a transdisciplinary approach—first in the Mississippi River Basin (MRB), with the goal of scaling its blueprint across national and global efforts. ByWater’s overriding goal: Help create cities, coastlines and river basins in the region and beyond that are Thriving ByWater in an era of increasing climate extremes.
Inspired by the junctions of levees within the Basin, we intentionally chose Noi Grotesk, with its heavy inktraps to visually represent this infrastructure. We then developed these intersections into a recurring brand element.
Shot on the levees in Algier’s Point, New Orleans, these photos showcase a team that is diligent and confident in their academia. As we continued to develop the brand’s photography, we partnered with Virginia Hanusik, a former resident of the BWI’s A Studio In The Woods program. Licensing her beautifully haunting images of the New Orleans waterways deepens the connection to the work that the ByWater Institute is doing.