When Dopt needed a new brand to unlock their brand’s potential, they partnered with Planthouse and Design LOL. Working with Creative Director Shane Zucker, we developed a flexible brand that was just as playful as the team building it.
Dopt is a set of APIs and SDKs that help developers create tailored product onboarding, feature discovery, and announcement experiences — all while enabling the entire team with visibility and control to orchestrate who should see what, when. The Dopt Block system is built as a fun and playful way to express the brand’s personality while hinting at the product.
Blocks can be used to convey action statements that reveal some of the product’s abilities. Blocks can be used with gestures to further tell interesting stories.